South Africa s Political System - 1819 Words

South Africa is very rich in culture and historical value. South Africa seems to have a contested and often conflicted history according to differencing social perspectives or opinions. Addressing current social issues within South Africa’s political system as well as the culture was previously under much scrutiny. South Africa’s political system is complicated and was mostly in heated debate on the issue of Apartheid. Apartheid was the legal racial segregation enforced by the National Party government of South Africa between 1948 and 1993 (Khumalo, 2014). The government of South Africa enforced laws that curtailed rights of black people, who were in the majority, in order to maintain minority rule by the white people (Khumalo, 2014). The†¦show more content†¦The Department of Home Affairs which was a government bureau held the responsibility of putting South African citizens into these classifications. It was mandatory for all blacks to carry pass books containing fingerprints, photo and information to gain access to non-black areas. Another law came into play in 1951, the Bantu Authorities Act, was a law that essentially established a basis for ethnic government on African reserves, known as homelands (Khumalo, 2014). Homelands were considered independent states to which each African was assigned by the government according to the record of origin. Everything for Africans were restricted especially political rights such as voting, which only held weight in the homeland. The logic behind this law that was enacted was to effectively have people who were initially citizen of South Africa give up their right to citizenship in South Africa and any involvement with the South African Parliament which held complete and utter dominance over the homelands. From 1976 to 1981 alone four of these homelands were created that basically un-nationalized nine million South Africans (Khumalo, 2014). The homeland administrations laws made Africans living in the homelands aliens in their own country. Africans had needed what we call passports today to enter South Africa. In 1953, the Public Safety Act and the Criminal Law Amendment Act were established and gave power to theShow MoreRelatedThe Roots of Apartheid: South Africa’s Colonial Experience Essay1673 Words    |  7 Pagesthe institution of apartheid in South Africa. From the Truth and Reconciliation Commission, to general study into the history of South Africa, much scholarship has been devoted to the study of the effects of apartheid and the atrocities committed in the post-World War II period. However, one topic remains largely un-researched—the origins of the vast apartheid structure instituted by the Herenigde (Reunited) National Party (HNP) in the late 1940’s and early 1950’s, different and larger than any otherRead MoreFinancial Globalisation Is The Cross Boarder Financial Flow Through Global Linkages1336 Words   |  6 Pages(1870-1914) was known as the perfect monetary system that was ever created. During this course, national money and other forms of money such bank notes deposits were converted to gold at a fixed price. During the time of 1914-1944 the Interwar era occurred whereby, economic demands were made during the World War 1 to abandon the Gold sta ndard and print large amounts of currency. As an example, in 1970 s the IMF changed when the Bretton Wood system exchange rates amongst the industrial countriesRead MoreWhy Literacy Rate Of South Africa Is Higher Than That Of West Africa? Essay1714 Words   |  7 Pages2016 Why literacy rate in South Africa is higher than that of West Africa? The countries in South Africa are already done much better in the development work along with education system by increasing the literacy rate in the country whereas the countries of West Africa are still too much back warded about the literacy in their society. These two parts of the continent are opposite to each other about the awareness and beneficial factor of education. In countries of South Africa, people are known as sociallyRead MoreThe Republic Of South Africa956 Words   |  4 PagesRepublic of South Africa History: The history of South Africa is characterized by racial and political violence, territorial conflict, wars of conquest, and inter-ethnic rivalry. South Africa was colonized by the English and Dutch in the seventeenth century. The Dutch were the first European trading power to set up a permanent settlement in South Africa. The Republic of South Africa is a constitutional democracy with three-tier system of government. South Africa s history and politics are complexRead MoreFactors Affecting The Electoral Elections Of Zimbabwe And South Africa1345 Words   |  6 PagesThere are several factors affecting declining electoral turnout in Zimbabwe and South Africa. After just twenty years of attainment of national independence from United Kingdom, in the year 2000, Zimbabwe experienced what can only be termed a major setback in its transition to democracy. Without threat of defeat from opposition parties, the ruling party ZANU PF had enjoyed dominance in Zimbabwe, where they enjoyed victory after victory in elections. Zimbabwe Parliamentary Elections of 2000 saw ZANURead MoreSouth Africa812 Words   |  4 PagesThe history of South Africa encompasses over three million years. Ape-like hominids who migrated to South Africa around three million years ago became the first human-like inhabitants of the area now known as South Africa. Representatives of homo erectus gradually replaced them around a million years ago when they also spread across Africa and into Europe and Asia. Homo erectus gave way to homo sapiens around 100,000 years ago. The first homo sapiens formed the Bushman culture of skilled hunter-gatherersRead MoreForeign Policy : The Transition Of Democracy1039 Words   |  5 Pagespolicy involves the goals, strategies, measures, understanding, agreements, directives and rules in which national governments conduct international relations with each other as well as international organisations and non-governmental actors. South Africa s post-apartheid foreign policy vision has become prosperous, peaceful, democratic, non-racial, non-sexist and united which contributes to the world that is equitable. This essay will discuss the transition to democracy and how the different headsRead MoreStudying Existing Solar Pv Market1121 Words   |  5 PagesSOLAR PARK IN SOUTH AFRICA:- South African sun based PV business is expanding with many REIPPP tasks developed in . There are over 4 million sun based boards who have been introduced .Sun oriented influence in South Africa will help develop 25MW in the year 2012 to 1050MY by the year 2015. Recently various industries and mining organizations have found that it can spare them money and help them reduce certain costs. . http://www.greentechmedia.com/articles/read/How-Real-Is-The-South-African-PV-MarketRead MoreOpposition to Apartheid1631 Words   |  7 PagesThe South African Apartheid, instituted in 1948 by the country’s Afrikaner National Party, was legalized segregation on the basis of race, and is a system comparable to the segregation of African Americans in the United States. Non-whites - including blacks, Indians, and people of color in general- were prohibited from engaging in any activities specific to whites and prohibited from engaging in interracial marriages, receiving higher education, and obtaining certain jobs. The National Party’s classificationRead MoreThe Republic of Zimbabwe1750 Words   |  7 Pagesthe revolutionary rebellion of Black Zimbabweans against minority rule were the two major African nationalist groups: Zimbabwean African National Union (ZANU), lead by Robert Mugabe, and Joshua Nkomo’s Zimbabwe African People’s Union (ZAPU), both politica l organizations with the goal of African independence and each with a military wing to assist in accomplishing the goal of independence. The ZANU and ZAPU military wings unified as the Patriotic Front (PF) in 1974 to wage a guerilla war for independence

Benefits Of Genetically Modified Crops - 1230 Words

The topic of GM crops is perhaps one of the most exiting and continually growing aspects of genetic science. It has an interesting history, many and varied applications, well-researched techniques and its own set of issues ripe for debate; this essay will discuss these aspects. Genetically modified crops have been a large part of the agricultural landscape for thousands of years. Ever since wild crops were domesticated by the first farmers domesticated wild varieties of grains and tubers. Simply by selecting the most hardy and highest yielding wild strains early farmers began genetic modification. These plants were then selectively bred for thousands of years so as to further increase their yields and tolerance to damage. In more recent history efforts to modify the genes of plants using methods other than selective breeding were attempted. Hermann Muller, in 1926, discovered that dosing organisms with X-rays caused lethal genetic mutations. This technology was proposed to modify organisms in non-lethal ways using varying doses of x-rays (Carlson, 1983). But the biggest and most progressing genetic technology was the invention of recombinant DNA splicing in the late 1970’s. This technology revolutionised the way in which genetic modification was thought about, it provided an effective method genetic manipulation and opened the door for many future advances in genetic science. This advance in technology allowed for the 1987 creation of the first GM crop, a tobacco cropShow MoreRelatedBenefits Of Genetically Modified Crops1144 Words   |  5 Pagesis genetically modified (GM) crops. These are crops that have a specific combination of genetic material that is acquired through certain biotechnological processes or genetic engineering. Many crops have been subject to these genetic modifications such as: alfalfa, cotton, flax, rice, tobacco, tomatoes, and wheat. Many people are on various sides of the spectrum of being for the alteration of these crops or strongly against it. Personally, I am against the use of genetically modified crops becauseRead MoreThe Benefits of Genetically Modified Crops1191 Words   |  5 PagesAbout 90% of planted areas of soybeans in the United States are genetically modified strains. Genetic engineering is very important to modern society because of the world’s expanding population and with the arising need of food; it provides an adequate source. Genetic engineering may have both advantages and disadvantages, but the future of mankind may be affected greatly if it is allowed to prosper as a modern science. Several main arguments that many people have about genetic engineering are theRead MoreBenefits Of Genetically Modified Crops Essay1871 Words   |  8 PagesGenetically modified crops have certain obvious economic and health advantages. The greatest of which is that these foods are the world’s best chance at ending or greatly reducing world hunger and malnutrition through greater yields. Critics, however, be lieve that these crops can cause evolutionary havoc via cross pollination. A potentially more serious criticism does not concern the effects on the developed populations, which can protect itself from the adverse effects, but on low-middle incomeRead MoreBenefits Of Genetically Modified Crops2392 Words   |  10 PagesGenetically Modified Crops Genetically modified crops are an incredibly important issue that everyone should be aware of since it is something we are exposed to at a daily basis. Genetically modified crops also known as GM crops or Biotech crops has been one of the most heated debates of issues within our society. The debate about the safety, concerns and disadvantages of GM crops have raged since the mid 1990 s but this is due to the lack of knowledge of the general public. Many people are unawareRead MoreThe Benefits of Genetically Modified Crops Essay1748 Words   |  7 Pagesdwindling. However, modern science has provided a solution: agricultural biotechnology. Genetically engineered crops represent the bright future of agriculture. Crops like cotton, corn, and soybeans can have genes inserted or deleted into their cell membranes; this modification facilitates pest and virus resistance, drought tolerance, and even provides nutritional enhancement. Genetically altered crops produce much higher yields than organic harvests while concurrently preserving the environmentRead MoreCommercialization of Genetically Modified Foods Essay1297 Words   |  6 PagesCommercialization of Genetically Modified Foods Following a for year investigation into the effects of genetically modified crops on the environment, it was found that 2 out of 3 types of genetically modified crops tested were more harmful to the environment. Plus, the only genetically modified crop to be less harmful to the environment was compared to crops that were sprayed with the now illegal herbicide, atrazine. So many experts have dismissed those results untilRead MoreTo An Anthropologist, Food Is The Basis To Social, Cultural1181 Words   |  5 Pagesagricultural land we have had to switch our approach to food production. Genetically modified or engineered food has become a heated topic in the media for the past few years as there is not a clear decision on whether their benefits outweigh their concerns. Genetically modified food is a grey area to discuss as there are strong opinions surrounding which tend to be very biased. The difference between genetically modified food and genetically engineered food isn’t explained and the terms tend to be used interchangeably-Read MoreGenetically Modified Foods : Harmful Or Helpful?1199 Words   |  5 Pagesagainst genetically modified foods because they believe that these foods are associated with many health problems. Sixty percent of people in the United States do not realize that they have ever eaten a genetically modified food. These foods are all around us and constantly being improved by scientists. Genetically modified foods are really good for the world’s population. First of all, genetically modified foods have been around for centuries. Gregor Mendel had the first genetically modified food whenRead MoreThe Effects Of Genetic Modification On The Environment And The Human Race1475 Words   |  6 Pagesthe genetic modification of crops, genetic modification also poses an opportunity to lower the price of crops and increase production, which could help solve world hunger. While it may seem like negative effects would be outweighed by the possibility of solving world hunger, an important issue, the conceivably detrimental effects on the health of the environment and the human race would outweigh the humanitarian goal of stopping world hunger. Genetic modification of crops is not the only possible solutionRead MoreGenetically Modified Crops1056 Words   |  5 Pagesmany countries. If these countries were to embrace genetically modified crops, the citizens would have much better lives. According to Osakabe, Yuriko, Kajita, and Osakabe, in their ar ticle â€Å"Genetic Engineering Of Woody Plants: Current And Future Targets In A Stressful Environment†, genetic engineering in plants is better than traditional breeding methods because â€Å"†¦they bypass the long generation for breeding†¦Ã¢â‚¬  (106). Genetically modified crops have been given the best genes for survival, quickly

Samsung Mobile Free Essays

string(268) " began operations in India through its manufacturing complex located at Noida \(UP\), which today houses facilities for Colour Televisions \(including 3D, LED and LCD Televisions\), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories\." A PROJECT REPORT On Consumer Awareness And Satisfaction Towards Samsung Submitted to: Ujjal sandhu (Lect. Dept of Management) Submitted by: Prem Kumar Masters of Business Administration (2nd semester) DR. I. We will write a custom essay sample on Samsung Mobile or any similar topic only for you Order Now T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this project report â€Å"Consumer Awareness And Satisfaction Towards Samsung. † is the original work, Prem Kumar. , who carried out the project work under my supervision as a part of Assignment of Research Methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declare that the project entitled â€Å"Consumer Awareness And Satisfaction Towards Samsung† submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles. Signature of the Student: _____________________ Prem Kumar Place: Date: ACKNOWLEDGEMENT Heartfelt thanks to the following people†¦. A Few typewritten words of thanks can-not really express the sincerity of my gratitude. But I am still trying to put into words my gratefulness towards all who have helped amp; encouraged me in carrying out this project. I would like to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valuable contribution during the academic session and guidance in preparation of this project report. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem Kumar Table of Content Chapter | Topic| Page Num. | 1| CERTIFICATE| 2| 2| DECLARATION| 3| 3| ACKNOWLEDGEMENT| 4| 4| TABLE OF CONTANT| 5| 5| LIST OF TABLE| 6| 6| Chapter – 1 Introduction| 7| 7| Chapter – 2 Literature Review | 12| 8| Chapter – 3 Research Methodology| 13| 9| Chapter – 4 Result and discussions| 16| 10| Chapter – 5 Finding and Conclusion| 25| 11| Reference| 25| 12| QUESTIONNAIRE| 26| 13| Appendix| 27-28| | | | | | | List of Table Chapter | Topic| Page Num. | 4. 1| Profession| 15| 4. | Do you have a mobile phone| 16| 4. 3| Have you ever heard about samsung| 17| 4. 4| which companies cell phone are you using| 18| 4. 5| In which industry the brand name Samsung is involve. | 19| 4. 6| what is tagline of Samsung| 20| 4. 7| what makes you to buy Samsung| 21| 4. 8| You prefer Samsung because of | 22| 4. 9| will you recommend Samsung to other | 23| 4. 10| acording to you which is close competitor of Samsung| 24| CHAPTER – 1 INTRODUCTION * Consu mer A consumer is an individual who purchase or has the capacity to purchasegoods and services offered for sale by marketing institutions in order to satisfy  personal or ousehold needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, â€Å"A consumer is  the most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to our  Ã‚  business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so† So  consumer  is  like  the  blood  of  our  business  and  also  a satisfied customer is a word of mouth advertisement of a product / services * Customer satisfaction: Satisfaction is the person’s feelings of pleasure or disappointment resulting rom comparing a product’s perceived in relation to his or her expectations. In general, if performance of the products ma tches the expectations, the customer is said to be satisfied. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectations. In a competitive marketplace where business complete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. If performance exceeds expectations, the customer is said to be highly satisfied or delighted. If the performance falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY PROFILE In 1977  Samsung Electronics  launched the Telecommunication Network , and in 1983 it initiated its  mobile  telecommunications business with the hope that this would become the company’s future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten  Motorola  mobile phones for  benchmarking. After 2 years of R;amp;D Samsung developed its first mobile phone (or â€Å"hand phone† in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units. Samsung Telecommunications  is one of five business units within  Samsung Electronics belonging to the  Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R;amp;D Centre. Telecommunication Business produces a full spectrum of products from  mobiles  and other mobile devices such as  MP3  players and  laptop computers to telecommunication network infrastructure. Headquarters is located in  Suwon  South Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in second SAMSUNG In India Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. You read "Samsung Mobile" in category "Papers" Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second state–of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners. Samsung India has two R;amp;D Centres in India – at Delhi and Bangalore . While the Delhi R;amp;D Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore R;amp;D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators. While it is the second largest mobile handset brand in India, it leads in the smart phone segment in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company. In 2009, Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technical training. Consumer research is the systematic collection and analysis of consumer information for the purpose of important decision making for marketing. Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price, effectiveness of an advertisement campaign, consumer acceptance of a product. Infiercely competitive situation, it is extremely critical for and organization to monitor the customer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and awareness towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies focused on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) found that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this study is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of awareness when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also identify the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER – 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of data, research design, tool for data collection and sampling techniques. Objectives of the study 1 . To identify the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perceptio n towards SAMSUNG as a brand. Sample size Our sample was 50 respondents. Sources of data The study used primary and secondary data. Primary data:- The primary data was collection from the respondents from dr. t groups of institutes using questionnaire. Secondary data:- The secondary data was collected from internet, books and magazines. Research design:- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that described events and then organized, tabulated, depicted and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us simple summaries about the sample and the measures of our study. Descriptive statistics helped us to simplify large amounts of data in a sensible way. Sampling techniques:- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is collected from them. One of the most common examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble to access a wider population, for example due to time or cost constraints. Tool of data collection:- The data has been collected through questionnaires using graphical techniques of SPSS CHAPTER – 4 Results ;amp; Discussion Table4. 1: Profession? Option| Response| Percentage| Student| 20| 50%| Business| 10| 25%| Working| 8| 20%| Other| 2| 5%| Interpretation:- From the above table we conclude that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remaining 5% are working. TABLE 4. 2: Do you have a mobile phone? Option| Response| Percentage| Yes| 39| 97. 5%| No| 1| 2. 5%| Interpretation:- From the above table we conclude that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3: Have you ever heard about samsung? Option| Response| Percentage| Yes | 40| 100%| No | 0| 0%| Interpretation:- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4:which companies cell phone are you using? Option| Response| Percentage| Nokia| 15| 37. 5%| LG| 6| 15%| Samsung| 13| 32. 5%| Motorola| 4| 10%| Other| 2| 5%| I nterpretation:- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5: In which industry the brand name Samsung is involve.? Option| Response| Percentage| Automobile| 2| 5%| Sports| 0| 0%| Peteroleum| 0| 0%| Telecommunication| 38| 95%| Interpretation:- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6: what is tagline of samsung? Option| Response| Percentage| I am the next| 30| 75%| What the next| 6| 15%| Stay connect| 4| 10%| Other| O| 0%| Interpretation:- From the above table we conclude that 75% of respondents aware about the tagline of Samsung mobile TABLE 4. 7: what makes you to buy samsung? Option| Response| Percentage| Advertisement| 30| 60%| On choice| 6| 12%| Friedns opinion| 5| 10%| Other| 3| 6%| Interpretation:- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other factors TABLE 4. 8:You prefer Samsung because of ? Option| Response| Percentage| Feature| 6| 15%| Price| 3| 7. 5%| Brand name| 20| 50%| Service| 10| 25%| Other| 1| 2. 5%| Interpretation:- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option| Response| Percentage| Yes| 35| 87%| No| 5| 13%| Interpretation:- in the graph 87% respondes recommend Samsung is favor and 13% is not favor in Samsung. TABLE 4. 10 acording to you which is close competitor of samsung ? Option| Response| Percentage| Nokia| 30| 75%| Motorola| 7| 18%| LG| 3| 7%| Spice| 0| 0%| Interpretation:- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS:- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name CONCLUSION We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car. Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http://www. samsung . com 2. https://www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME:- ADRESS:- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3 . Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW How to cite Samsung Mobile, Papers

Managing The Global Market Place

Question: Discuss about theManaging the Global Market Place. Answer: Global Market place has a huge impact on the various facets of an organization like revenue, relationship, development and growth of the profile of the organization (Myers Smith, 1999). Alibaba has tapped this opportunity to introduce a lucrative online shopping holiday- Singles day. Such a day Alibaba is able to make great profit returns that surpass other days like Black Friday and Cyber Monday. Global market place enables the company to sell internationally without requiring remote purchase. This is a long term plan to position Alibaba at a competitive edge. There is need for retailers to expand to global market because the world is really becoming flat. In this case, Alibaba is not an exception. One of the factors that create the urge to engage in global market is that, the global revenue for global market is impressive and the company is likely to make profit. Research depicts that 85% of business in China is driven by the market place (HICKS, 2000). Therefore, Alibaba is positioned in a manner that favors it in the global market so as to realize the profit share. It is a universal requirement that for company to meet good returns it must be active with market places. Nonetheless, Alibaba`s intention of going global has opportunities and risks. Actually, some of the services that Alibaba can offer in the local market might not suit the global market thus posing a challenge of penetration to the global market but the company has to re-adjust to the business dynamics. Take for example, Alipay, this payment services may offer little advantage to the complex global market that utilizes credit and banking services. As well, Alibaba is positioned as a virtual market therefore more often the company operates without tangible warehouse hence the company cannot find it conducive to operate in the global market (COLLINS,2006). However, China`s change to consumption to a great extent is boosting e-commerce. There is probable room for growth because china`s penetration to the internet. The trends in the Chinese e-commerce demonstrate how the consumers are shifting gears to a consumption culture that the government of china is supporting because it contributes to economic growth. Despite slow response to economic growth, china`s e-commerce sales are growing tremendously. Alibaba is utilizing social media as the core tool to create awareness and attract more customers on their platform (Browning, Sparks, 2013, p.29). Alibaba strives and will continue to be innovative to lay down the right technological infrastructure to keep on attracting more customers. Alibaba is focused on enhancing its online platform to ensure it is appealing and the product design in their system is clear and there is easy navigation through the site. In the past, the attractiveness of Toaboa and Tmall create a good picture for the customers hence they tend to purchase on the website because the system is user friendly. On the other hand, the availability of diverse products in the online market adds extra credit to Alibaba. It is rare for a customer to miss the product of his demand in the Alibaba Website. The assurance has been a main stream of retaining customers and attracting more new customers. Alibaba is trying to understand the customers` culture to ensure they offer and change according to the consumers change in taste and preference. As noted, Alibaba is willing to take practical business needs to ensure their clients are satisfied. In this case, Alibaba has tailored their digital strategy to ensure they meet the consumer`s preference. Alibaba believes in the adage that, change china change the world undoubtedly, Alibaba seems to take heed to the culture of their customers diligently. Usually, The Chief Executive Officer spends a lot of resources in training the staff the key values like integrity and teamwork. The habit of studying the culture breaks the boundaries far beyond improving people`s lives hence promoting mutual relationship among them company personnel and the customers (The Development of Chinese Commerce. (2015). A company at all times stands for the truth. For instance, when corruption was realized in the company a few years ago, the victims were retrenched immediately because of the bad practice. This is probably an indicator for the better performance of the firm even in future. As always Alibaba has been a transformative firm-a company that has done a lot to china`s economy more than those state owned companies. Research of social media has appositive influence on the growth of the business (Zhong, n.d.). Since social media is a profound tool used by most people in China, it is a promising channel that is facilitating growth and communication among the clients. Social media research facilitates data collection improvement (DEKKER ENGBERSEN, 2013). The companies are influenced to use integrated system software or big data analytic software that provide a simplified criteria of collecting and analyzing market data. The approach improves efficacy and the rate of feedback is enhanced. In return, the company is able to make informed decisions and identify gaps in their market coverage. Alibaba has embraced new techniques of remitting goods to clients using the Tmall platform. The strategy helps continue to make voluminous sales which even surpass their competitors like eBay and Amazon. It is evident social media is the driving force of Alibaba company. Alibaba can be best defined as a company that operates under network orchestrator business model. These categories of companies create a network for peers where people can interact to create value for one another. They sell products, survey the market, or create a relationship that is binding. The big data that comes from online and offline provide the researchers with a large pool of information to enable the company to formulate strategies with ease and accuracy. However, there is need to go through the data gathered to eliminate irrelevant information hence the research feels secure conducting the research. The social media platforms has helped researcher to conduct netnography and sentiment analysis. Netnography is a qualitative research method that studies the behavior of online community and provide the consumer insight in regard to the product or service (What is netnography?, 2011). According to Reiman (2012), netnography is a research carried out in the web. The research has to follow the conversations on social media platforms (face-book, twitter etc) concerning the product. On the other hand, opinion mining and sentiment analysis is a research that analyses the opinion of people, attitude, sentiments, and emotions written in language (Liu, 2012). In conclusion, the ultimate purpose of doing social media research is to understand the customers better. Apart from that, it enables the business to identify weaknesses and strengths and at the same time realizing the trends that exist in the market. It is technology that is making the information accessible in a simplified manner. In general, social media research has an impact on business growth in the global market in that, it catalyses and provides solid information for the firms to design and develop products based on the taste of the consumer`s opinion rather than guessing on the consumer`s needs. References Browning, V. So, K. Sparks, B. A. (2013). The Influence of Online Reviews on Consumers Attributions of Service Quality and Control for Service Standards in Hotels, Journal of Travel Tourism Marketing, 30 (1-2) 23-40. COLLINS,H. (2006). C-Commerce: Getting Started.Winning at Collaboration Commerce, 205-218. doi:10.1016/b978-0-7506-7817-9.50015-2 DEKKER,R., ENGBERSEN,G. (2013). How social media transform migrant networks and facilitate migration.Global Networks,14(4), 401-418. doi:10.1111/glob.12040 HICKS,A. (2000). The market-place.Managing Currency Risk Using Foreign Exchange Options, 26-38. doi:10.1016/b978-1-85573-491-3.50009-0 Liu, B 2012, Synthesis Lectures on Human Language Technologies, May 2012, Vol. 5, No. 1 , Pages 1-167 Myers,M.B., Smith,K.W. (1999). Xerox: The Global Market and Technology Innovator.Managing Global Innovation, 299-315. doi:10.1007/978-3-662-03895-6_17 Reiman,C. (2012). Social media growth and global change.Public Interest and Private Rights in Social Media, 1-23. doi:10.1016/b978-1-84334-693-7.50001-5 The Development of Chinese Commerce. (2015).Made in China, 55-86. doi:10.1002/9781119199694.ch5 What is netnography?, 2011, video recording, SAGE Publications, Inc., Thousand Oaks, CA. Viewed 10 May 2016, doi:https://dx.doi.org.ezproxy.lib.swin.edu.au/null. Zhong,B. (n.d.). Research on Social Media Use.Impact of Social Media on Communication and Business, 329-1160. doi:10.4018/978-1-4666-9518-4.les1